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2. Cruise Line Uses Iggy Pop's 'Lust for Life'
Product: Royal Caribbean Cruise LinesThe Pitch: "We need to show the kids that ocean liner excursions aren't just for oldsters anymore -- so let's use that 30-year-old song by that rock guy who's pushing sixty!"
Lyrics You Don't Hear: "Liquor and drugs/And a flesh machine" sure trump shuffleboard and Simon Says as shipboard entertainment.
Sellout Quotient: 8/10
Iggy, who owns the master recording of the 1977 song, licensed the track for commercial use himself -- can we expect 'I Wanna Be Your Dog' for Alpo next?
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