1. Kraft's 'Crumbelievable' Uses EMF's 'Unbelievable'

Product: Kraft Cheese Crumbles

The Pitch: "Let's throw the ball around: Does 'Crumbforgettable' grab anyone? How about 'Crumbchained Melody'? 'Crumbskinny Bop'? 'Crumbody to Love'? 'Crazy Little Thing Called Crumb'? Wait, I've got it -- 'Under My Crumb'!"

Lyrics You Don't Hear: Sample lines from EMF's 1991 No. 1 smash include the bitter pills "you burden me with your problems" and "your purple prose just gives you away." For a Madchester band whose acronym stands for, among other things, Ecstasy Mother, um, er, uh -- Fathers [whew], they're not exactly all hugs and glowsticks.

Sellout Quotient: 10/10
The mere act of hearing this epitome of decadent '90s rave culture being used to sell cheese in a bag requires a serious suspension of crumbelief! Ohhhhhh!