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The Fall

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4. Mitsubishi Uses the Fall's 'Blindness'

Product: Mitsubishi Outlander

The Pitch: "So far we've so far used the craziest music, and it's working! Let's get the most abrasive song with the most unintelligible lyrics by the most amelodic postpunk group ever!"

Lyrics You Don't Hear: There are a few innocent seconds of the Fall's perma-drunk leader Mark E. Smith's 2005 rant-mumble before the song fades, sparing us his quasi-biblical surrealism about strolling around on one leg.

Sellout Quotient: 5/10
Hard to fault the toothless, self-destructive Smith (imagine Pete Doherty after 30 years of unrelenting substance abuse) for wanting to cash in before his inevitable retirement to a cardboard box, where he'll dine on low-grade cat food washed down with shoplifted rubbing alcohol.

Beyonce Responsibly


The Fall's 'Blindness' turned into a TV commercial song for Mitsubishi Outlander. It's in our 10 Cheesiest Rock Music Commercials countdown.

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